5 STEPS TO SUCCESSFUL MARKETING
One of my more recent reads includes a book by Seth Godin, titled “All Marketers Are Liars.” Seth is a best selling author and another leading expert in branding, marketing and advertising. Seth shares 5 important steps for you to consider as you approach your marketing efforts. They are as follows…
Step 1: A consumers world view got there before you did… A consumers world view affects how they notice things, and understand them.
Brian’s Comments: You can try to change their world view, but understand that this is a long and dangerous proposition.
Step 2: Consumers only notice something new, and then make a guess.
Brian’s Comments: In other words, make sure you’re constantly, constantly, constantly freshening up your website, your advertising, your print marketing collateral. Don’t be stagnant! You’ll inevitably regret it.
Step 3: First imressions start the story. A first impression causes the consumer to make very quick and permanent judgment.
Brian’s Comments: I think we all recognize the gravity of this one. Regrettably, I can remember more than one occasion in which LOUD! lost a new client opportunity because of something that adversely affected the prospect’s first impression of our team or organization. Your first impression might be your last. Make it a good one.
Step 4: Great marketers tell stories we believe… about what consumers notice.
Step 5: Marketers with authenticity thrive.
Brian’s Comments: Be real. Businesses and marketers that use cheap gimmicks and tricks communicate something to their prospects. They are unwittingly telling their prospects that they’re willing to lie to them. This only reduces their credibility. Be real. Always.
You and your business must effectively convince your prospects that your premium is worth it, and why they should abandon their current product or service in order to embrace yours.