GOD BLESS AMERICA
Tags: Business
Even the best business leaders tend to suffer from service myopia. We all believe that our business, and the quality of our service is great, and better than it really is.
We all can… and must… get better.
Americans “are” what they “have.” Americans live with abundance. This abundance has shaped our sense of ourselves. We passionately behold our nation’s foundational principle that “All men are created equal.” Allow one of your clients to feel as though they’re not the most important client you have… and you’ll lose them for certain. We Americans, (your prospects) feel special, and you had better treat us like it. Social scientists have even identified and named this mindset as “American Exceptionalism.” We think we are exceptional.
This means your prospects and clients feel entitled. They “have” the best… they “are” the best… they “deserve” the best! Ask them… they’ll tell you. Fail your prospects or clients, and they will feel snubbed. You have disregarded their importance.
Recognize your necessity to be better than you are. Ensure that your business phone lines are answered in 2 rings or less. Return all phone calls the same day… or better yet, within an hour or two. Encourage your staff to carry and answer their cell phones when they’re away from the office. Check in with your clients from time to time, with no agenda of selling them something. Let your clients and prospects know that they are special. They’ll be expecting it.