DON’T TOUT YOUR CREDENTIALS
You work hard for your achievements. You have reason to be proud, and to assume others will be too. They will… but far less than you’d suspect.
Consider the research that studied the effect of expert credentials on jurors. Do jurors place “more” faith in experts with the better credentials… higher degrees, or a longer list of articles in respected publications? They don’t. They place faith in the experts that communicate the most clearly.
I would encourage you to refrain from sounding immodest in your marketing efforts, which tends to repel people anyway. More importantly… always be answering the question your clients are thinking and asking… “What have you done for me lately?”
Your credentials are important, but they’re accomplishments of the past, and reveal little about your ability to satisfy the needs of your clients and prospects.