HOW TO CREATE YOUR POSITION STATEMENT
Do you know how to create your position statement? Do you even know what a “position statement” is?
Your “position” is a cold-hearted, no-nonsense statement of how you’re perceived in the eyes of your prospect. Your “position statement” is a statement of how you’d wish to be perceived. It is the core message you wish to communicate in every medium, to influence the perceptions of your service.
Utilize the following questionnaire to establish your positioning statement.
1. WHO: Who are you? What’s your style… your drive… your personality… your priorities?
2. WHAT: What business are you in?
3. FOR WHOM: What people to you serve?
4. WHAT NEED: What are the special needs of the people you serve?
5. AGAINST WHOM: With whom are you competing?
6. WHAT’S DIFFERENT: What makes you different from those competitors?
7. WHAT’S THE BENEFIT: What’s the unique benefit that a client derives from your service?
Have seven good, clear… and accurate answers. Make sure these answers are consistently embedded into the fabric of your website, print marketing collateral, email marketing & broadcast advertising.