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	<title>The Sticky Boomerang &#187; Marketing</title>
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	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
	<lastBuildDate>Thu, 26 Aug 2010 10:11:11 +0000</lastBuildDate>
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		<title>YEAH&#8230; BUT I LIKE IT</title>
		<link>http://www.stickyboomerang.com/2010/08/17/yeah-but-i-like-it/</link>
		<comments>http://www.stickyboomerang.com/2010/08/17/yeah-but-i-like-it/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 13:00:08 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[Visa]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=158</guid>
		<description><![CDATA[Why do people buy what they buy?  Many marketers assume that buying decisions are made fairly logically.  A prospect for a service adds up the cost, and benefits of one service, compares it to another&#8217;s, and chooses the service with the better score&#8230; right?
But seemingly sophisticated prospects for even sophisticated services do not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE SURE YOUR DUCKS ARE IN A ROW</title>
		<link>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/</link>
		<comments>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 08:15:38 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=144</guid>
		<description><![CDATA[
Imagine this&#8230;  What if you were to highlight the details of a business problem to the executives of a particular organization.  What do you think their response would be?
The CFO would likely say&#8230; &#8220;It&#8217;s a resource problem.&#8221;
Human Resources would likely say&#8230; &#8220;It&#8217;s a people problem.&#8221;
R&#038;D would likely say&#8230; &#8220;It&#8217;s an information problem.&#8221;
Marketing would [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE LOW COST TRAP</title>
		<link>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/</link>
		<comments>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 13:00:57 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=36</guid>
		<description><![CDATA[
I&#8217;ve known business owners that have made a strong marketing case for becoming and/or being the low cost provider&#8230; but it&#8217;s been my observation that the low cost position can kill a business.
The great low cost providers are vulnerable from multiple angles.  Just when the system for lowering costs has been fully refined&#8230; somebody [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YOU&#8217;RE KNOWN&#8230; BUT ARE YOU BEING NOTICED?</title>
		<link>http://www.stickyboomerang.com/2009/09/27/youre-known-but-are-you-being-noticed/</link>
		<comments>http://www.stickyboomerang.com/2009/09/27/youre-known-but-are-you-being-noticed/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 16:59:57 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=532</guid>
		<description><![CDATA[How easy it is for our business or organization to be known... but how frequently are you being noticed?  In an era where there's more work to be done than time to accomplish it... when the term "business" should more appropriately be spelled "busy-ness," it's your job to make sure that you're not getting lost in the white noise of the marketplace.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE STICKINESS FACTOR</title>
		<link>http://www.stickyboomerang.com/2009/08/25/the-stickiness-factor/</link>
		<comments>http://www.stickyboomerang.com/2009/08/25/the-stickiness-factor/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 10:00:00 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[LOUD! Creative]]></category>
		<category><![CDATA[Malcom Gladwell]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=174</guid>
		<description><![CDATA[Our society has clearly become overwhelmed with advertisers clamoring for our attention.  The New York based firm; Media Dynamics, now estimates that the average American is now exposed to 254 different commercial messages in a single day.  There are billions of websites vying for your browsing time. Cable systems routinely carry hundreds of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHEN MARKETING&#8230; MAKE THE INVISIBLE, VISIBLE!</title>
		<link>http://www.stickyboomerang.com/2009/08/21/when-marketing-make-the-invisible-visible/</link>
		<comments>http://www.stickyboomerang.com/2009/08/21/when-marketing-make-the-invisible-visible/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 07:50:59 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Charles Schwab]]></category>
		<category><![CDATA[Colonel Sanders]]></category>
		<category><![CDATA[Dave Thomas]]></category>
		<category><![CDATA[Henry Block]]></category>
		<category><![CDATA[Joel Hyatt]]></category>
		<category><![CDATA[Wolfgang Puck]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=55</guid>
		<description><![CDATA[
Potential buyers are hesitant to consider products and services that they cannot see, so they emphasize what they CAN see.  As a result&#8230; visual symbols of a service become important.
Many services recognize this principle&#8230; that services are simply relationships amongst people.  Visualize the following business leaders that focus on the person behind it. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BUILD YOUR CASE</title>
		<link>http://www.stickyboomerang.com/2008/11/26/build-your-case/</link>
		<comments>http://www.stickyboomerang.com/2008/11/26/build-your-case/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 23:23:01 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=395</guid>
		<description><![CDATA[Notify your clients of documented successes. Frequently let your clients know of recently successful projects.  Your clients won&#8217;t know unless you tell them.
]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/11/26/build-your-case/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ROI IS NOT THE SINGLE MEASURE OF MARKETING SUCCESS</title>
		<link>http://www.stickyboomerang.com/2008/02/13/roi-is-not-the-single-measure-of-marketing-success/</link>
		<comments>http://www.stickyboomerang.com/2008/02/13/roi-is-not-the-single-measure-of-marketing-success/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 23:38:03 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Kellogg]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=78</guid>
		<description><![CDATA[Everyone loves to talk about ROI. The benchmark has firmly planted itself in the soil of marketing doctrine, widely accepted as a measure that makes it simple to evaluate marketing programs and gauge spending levels.  &#8220;Return On Investment&#8221; enables financial types to evaluate marketing initiatives with the same approach they use to evaluate capital [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/02/13/roi-is-not-the-single-measure-of-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MARKETING ISN&#8217;T A DEPARTMENT</title>
		<link>http://www.stickyboomerang.com/2008/02/07/marketing-isnt-a-department/</link>
		<comments>http://www.stickyboomerang.com/2008/02/07/marketing-isnt-a-department/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 23:41:02 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=84</guid>
		<description><![CDATA[It simply doesn&#8217;t matter how much marketing and media you produce&#8230; If the clerk at the end of the line fails, everything fails.  
The buyer [client] doesn&#8217;t return, and tells all of her friends about her experience.  Marketing is EVERYBODY&#8217;S job.  Review every step from how your receptionist answers the phone, to [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/02/07/marketing-isnt-a-department/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>POWER-SHIFTING TO REVERSE</title>
		<link>http://www.stickyboomerang.com/2008/02/07/power-shifting-to-reverse/</link>
		<comments>http://www.stickyboomerang.com/2008/02/07/power-shifting-to-reverse/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 23:39:35 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=81</guid>
		<description><![CDATA[It&#8217;s easy to calculate the investment cost for marketing&#8230; since it&#8217;s always at the bottom of the invoice.  But how much is it costing you for failing to market your businesses to its maximum potential?  Consider this &#8220;reverse-analysis&#8221; case study.
ASSUMPTION
Let&#8217;s assume a business sells its average product/service for $5,000, and that a new [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/02/07/power-shifting-to-reverse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OMRON OILFIELD &amp; MARINE PARTNERS WITH LOUD!</title>
		<link>http://www.stickyboomerang.com/2008/01/26/omron-oilfield-marine-partners-with-loud/</link>
		<comments>http://www.stickyboomerang.com/2008/01/26/omron-oilfield-marine-partners-with-loud/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 23:47:34 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[LOUD! Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Oil & Gas]]></category>
		<category><![CDATA[Omron Oilfield & Marine]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=98</guid>
		<description><![CDATA[I am thrilled to announce that LOUD! Creative is now partnering with Omron Oilfield &#038; Marine&#8230; a leading provider of AC and DC drive systems and custom control systems for the oil &#038; gas industry.  
David Noethlich; Director of Marketing for Omron, recruited LOUD! to develop an online [extranet] web solution&#8230; that will allow [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/01/26/omron-oilfield-marine-partners-with-loud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DON&#8217;T TOUT YOUR CREDENTIALS</title>
		<link>http://www.stickyboomerang.com/2008/01/08/dont-tout-your-credentials/</link>
		<comments>http://www.stickyboomerang.com/2008/01/08/dont-tout-your-credentials/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 23:59:19 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=117</guid>
		<description><![CDATA[You work hard for your achievements.  You have reason to be proud, and to assume others will be too.  They will&#8230; but far less than you&#8217;d suspect.
Consider the research that studied the effect of expert credentials on jurors.  Do jurors place &#8220;more&#8221; faith in experts with the better credentials&#8230; higher degrees, or [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/01/08/dont-tout-your-credentials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE BEST SALES &amp; MARKETING PHRASE EVER</title>
		<link>http://www.stickyboomerang.com/2008/01/03/the-best-sales-marketing-phrase-ever/</link>
		<comments>http://www.stickyboomerang.com/2008/01/03/the-best-sales-marketing-phrase-ever/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 00:01:24 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=124</guid>
		<description><![CDATA[The best sales and marketing phrase of the 20th and 21st century is without a doubt&#8230; &#8220;Would you like fries with that?&#8221;  
Your best prospects are your existing clients.  These are the people that already trust and appreciate you, and what you have to offer.
Create opportunities to sell additional services and products that [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/01/03/the-best-sales-marketing-phrase-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HAPPY NEW YEAR FROM LOUD! CREATIVE</title>
		<link>http://www.stickyboomerang.com/2007/12/31/happy-new-year-from-loud-creative/</link>
		<comments>http://www.stickyboomerang.com/2007/12/31/happy-new-year-from-loud-creative/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 00:05:41 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[LOUD! Creative]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brian Tracy]]></category>
		<category><![CDATA[Dale Carnegie]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[Jerry Porras]]></category>
		<category><![CDATA[Jim Collins]]></category>
		<category><![CDATA[Keith Ferrazzi]]></category>
		<category><![CDATA[Malcom Gladwell]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[Patrick Lencioni]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Zig Ziglar]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=132</guid>
		<description><![CDATA[First, I want to wish each and every client and reader a Happy New Year.  I sincerely hope that 2008 proves to be the best and most prosperous year ever for you, your families and your businesses.  I am grateful for your friendships.
For me, 2007 has been a journey filled with growing and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SLICED BREAD AND OTHER MARKETING DELIGHTS</title>
		<link>http://www.stickyboomerang.com/2007/12/31/sliced-bread-and-other-marketing-delights/</link>
		<comments>http://www.stickyboomerang.com/2007/12/31/sliced-bread-and-other-marketing-delights/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 00:03:39 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Ted.com]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=128</guid>
		<description><![CDATA[
Alright.  You might already know that I am a fan of Seth Godin&#8230; a bestselling author, entrepreneur and marketing expert.  I was just watching Godin&#8217;s presentation at the famous Ted Conference, which is held annually by some of the world&#8217;s greatest thinkers, doers and communicators&#8230; that speak on topics ranging from technology, entertainment [...]]]></description>
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		<slash:comments>0</slash:comments>
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