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	<title>The Sticky Boomerang</title>
	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
	<lastBuildDate>Thu, 03 Dec 2009 23:26:58 +0000</lastBuildDate>
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		<title>VALUE IS NOT A POSITION</title>
		<description><![CDATA[If your primary selling and branding position is &#8220;good value&#8221; &#8212; then you have no position. Value is what every service promises.  The price of your service must fairly reflect its value to your prospective client or customer, or your business will fail.
In services, value is a given, and givens are not viable competitive [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/12/03/value-is-not-a-position/</link>
			</item>
	<item>
		<title>MAKE SURE YOUR DUCKS ARE IN A ROW</title>
		<description><![CDATA[
Imagine this&#8230;  What if you were to highlight the details of a business problem to the executives of a particular organization.  What do you think their response would be?
The CFO would likely say&#8230; &#8220;It&#8217;s a resource problem.&#8221;
Human Resources would likely say&#8230; &#8220;It&#8217;s a people problem.&#8221;
R&#038;D would likely say&#8230; &#8220;It&#8217;s an information problem.&#8221;
Marketing would [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/</link>
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	<item>
		<title>THE LOW COST TRAP</title>
		<description><![CDATA[
I&#8217;ve known business owners that have made a strong marketing case for becoming and/or being the low cost provider&#8230; but it&#8217;s been my observation that the low cost position can kill a business.
The great low cost providers are vulnerable from multiple angles.  Just when the system for lowering costs has been fully refined&#8230; somebody [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/</link>
			</item>
	<item>
		<title>IT TAKES A LIFETIME TO MOVE MOUNTAINS</title>
		<description><![CDATA[I regularly find myself being frustrated and discouraged by what &#8220;seems&#8221; to be insufficient progress in my efforts to make a significant impact in life, in business&#8230; and even my own personal leadership.  My guess is that from time to time&#8230; you do too.
Lance Armstrong once said&#8230; &#8220;When we make incremental change, we are [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/10/14/it-takes-lifetimes-to-move-mountains/</link>
			</item>
	<item>
		<title>YOU&#8217;RE KNOWN&#8230; BUT ARE YOU BEING NOTICED?</title>
		<description><![CDATA[How easy it is for our business or organization to be known... but how frequently are you being noticed?  In an era where there's more work to be done than time to accomplish it... when the term "business" should more appropriately be spelled "busy-ness," it's your job to make sure that you're not getting lost in the white noise of the marketplace.]]></description>
		<link>http://www.stickyboomerang.com/2009/09/27/youre-known-but-are-you-being-noticed/</link>
			</item>
	<item>
		<title>ARE YOU A LEADER OR A FOLLOWER?</title>
		<description><![CDATA[
I am reading a book right now entitled &#8220;Think And Grow Rich&#8221; by Napoleon Hill, at the request of Andrew Carnegie.  Whether or not you&#8217;d like to grow rich&#8230; Napoleon&#8217;s classic addresses the differences between a leader and a follower.
Decide at the outset of your career/ministry/path whether or not you&#8217;d like to remain a [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/09/02/leader-or-follower/</link>
			</item>
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		<title>ARE YOU A RAINMAKER?</title>
		<description><![CDATA[
There&#8217;s been a lot of discussion around our office lately around the topic of being a RAINMAKER.  The term RAINMAKER is more strictly defined as one&#8230; specifically someone in sales, who consistently brings in large clients and significant streams of revenue.
Clearly this term is also used more loosely to describe those that seem to [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/09/01/are-you-a-rainmaker/</link>
			</item>
	<item>
		<title>IMPATIENCE IS A VIRTUE!</title>
		<description><![CDATA[Momentum begets momentum, and inertia begets inertia.  Did you know that the rules of exercise apply just as much to your business as they do your body?
In my experience&#8230; I&#8217;ve found that moving organizations tend to keep moving.  Ones that rest&#8230; on their laurels, or otherwise&#8230; actually atrophy, grow weaker and die young. [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/08/26/impatience-is-a-virtue/</link>
			</item>
	<item>
		<title>THE STICKINESS FACTOR</title>
		<description><![CDATA[Our society has clearly become overwhelmed with advertisers clamoring for our attention.  The New York based firm; Media Dynamics, now estimates that the average American is now exposed to 254 different commercial messages in a single day.  There are billions of websites vying for your browsing time. Cable systems routinely carry hundreds of [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/08/25/the-stickiness-factor/</link>
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		<title>WHEN MARKETING&#8230; MAKE THE INVISIBLE, VISIBLE!</title>
		<description><![CDATA[
Potential buyers are hesitant to consider products and services that they cannot see, so they emphasize what they CAN see.  As a result&#8230; visual symbols of a service become important.
Many services recognize this principle&#8230; that services are simply relationships amongst people.  Visualize the following business leaders that focus on the person behind it. [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/08/21/when-marketing-make-the-invisible-visible/</link>
			</item>
	<item>
		<title>SOCIETY OF PROFESSIONAL MARKETING SERVICES</title>
		<description><![CDATA[

I&#8217;d like to introduce you to a new friend of mine&#8230; Sara Gammill.  Sara is a both a talented and competent marketing executive that&#8217;s been serving the Houston architectural community for over 10 years.  Sara also plays a major leadership role for the Houston chapter of the SMPS (Society of Professional Marketing Services).

Sara recently [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/08/11/society-of-professional-marketing-services/</link>
			</item>
	<item>
		<title>10 HARSH TRUTHS ABOUT CORPORATE WEBSITES</title>
		<description><![CDATA[
1. YOU NEED A SEPARATE WEB TEAM
In many organizations, the website is managed by either the marketing or IT department. However, this inevitably leads to a turf war, with the website becoming the victim of internal politics.
In reality, pursuing a web strategy is not particularly suited to either group. IT may be excellent at rolling [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/07/09/10-harsh-truths-about-corporate-websites/</link>
			</item>
	<item>
		<title>IT&#8217;S A NEW DAY&#8230; &amp; A NEW IDENTITY</title>
		<description><![CDATA[
So 2009 is finally here&#8230; and it seems as though it&#8217;s been a long time coming.  Over the years&#8230; we&#8217;ve continued to grow as a company.  Since our inception, our goals have refined, our systems have improved&#8230; and our values have matured.  It&#8217;s time for the visual components of our identity and brand to catch [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/01/15/its-a-new-day-a-new-identity/</link>
			</item>
	<item>
		<title>BUILD YOUR CASE</title>
		<description><![CDATA[Notify your clients of documented successes. Frequently let your clients know of recently successful projects.  Your clients won&#8217;t know unless you tell them.
]]></description>
		<link>http://www.stickyboomerang.com/2008/11/26/build-your-case/</link>
			</item>
	<item>
		<title>THOUGHT FOR THE DAY</title>
		<description><![CDATA[
&#8220;The harder the conflict&#8230; the more glorious the triumph.  What we obtain too cheap we esteem too lightly.  Tis dearness only that gives everything its value.&#8221;
THOMAS PAINE
]]></description>
		<link>http://www.stickyboomerang.com/2008/11/25/hello-world/</link>
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