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	<title>The Sticky Boomerang</title>
	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
	<lastBuildDate>Sat, 27 Aug 2011 12:38:18 +0000</lastBuildDate>
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		<title>IMPATIENCE IS A VIRTUE!</title>
		<description><![CDATA[Momentum begets momentum, and inertia begets inertia.  Did you know that the rules of exercise apply just as much to your business as they do your body?
In my experience&#8230; I&#8217;ve found that moving organizations tend to keep moving.  Ones that rest on their laurels, or otherwise, actually atrophy, grow weaker and die young. [...]]]></description>
		<link>http://www.stickyboomerang.com/2011/08/26/impatience-is-a-virtue/</link>
			</item>
	<item>
		<title>WHEN MARKETING&#8230; MAKE THE INVISIBLE, VISIBLE!</title>
		<description><![CDATA[
Potential buyers are hesitant to consider products and services that they cannot see, so they emphasize what they CAN see.  As a result&#8230; visual symbols of a service become important.
Many services recognize this principle&#8230; that services are simply relationships amongst people.  Visualize the following business leaders that focus on the person behind it. [...]]]></description>
		<link>http://www.stickyboomerang.com/2011/03/25/when-marketing-make-the-invisible-visible/</link>
			</item>
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		<title>THE STICKINESS FACTOR</title>
		<description><![CDATA[Our society has clearly become overwhelmed with advertisers clamoring for our attention.  The New York based firm; Media Dynamics, now estimates that the average American is now exposed to 254 different commercial messages in a single day.  There are billions of websites vying for your browsing time. Cable systems routinely carry hundreds of [...]]]></description>
		<link>http://www.stickyboomerang.com/2011/02/10/the-stickiness-factor/</link>
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		<title>I LOVE INEFFICIENCY!</title>
		<description><![CDATA[I recognize that the term &#8220;inefficient&#8221; typically holds a negative connotation.  For example, the &#8220;inefficiency&#8221; of an architectural structure is measured by the sqare footage in which the structure&#8217;s style and thruways reduce or prevent day-to-day usage and/or functionality.  The inefficiency of a factory or assembly line is quantified by the total hours [...]]]></description>
		<link>http://www.stickyboomerang.com/2010/09/30/i-love-inefficiency/</link>
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		<title>THERE IS STRENGTH IN WEAK TIES</title>
		<description><![CDATA[In my journey through the book, The Tipping Point, by Malcom Gladwell&#8230; I drew some pretty solid insights.  In this book, he shares the following&#8230; 
Mark Granovetter; an American sociologist, once performed a 1974 study that became a classic&#8230; &#8220;Getting A Job.&#8221;  He studied hundreds of professional and technical workers that lived in [...]]]></description>
		<link>http://www.stickyboomerang.com/2010/09/24/there-is-strength-in-weak-ties/</link>
			</item>
	<item>
		<title>ARE YOU A RAINMAKER?</title>
		<description><![CDATA[
There&#8217;s been a lot of discussion around our office lately around the topic of being a RAINMAKER.  The term RAINMAKER is more strictly defined as one&#8230; specifically someone in sales, who consistently brings in large clients and significant streams of revenue.
Clearly this term is also used more loosely to describe those that seem to [...]]]></description>
		<link>http://www.stickyboomerang.com/2010/08/25/are-you-a-rainmaker/</link>
			</item>
	<item>
		<title>YEAH&#8230; BUT I LIKE IT</title>
		<description><![CDATA[Why do people buy what they buy?  Many marketers assume that buying decisions are made fairly logically.  A prospect for a service adds up the cost, and benefits of one service, compares it to another&#8217;s, and chooses the service with the better score&#8230; right?
But seemingly sophisticated prospects for even sophisticated services do not [...]]]></description>
		<link>http://www.stickyboomerang.com/2010/08/17/yeah-but-i-like-it/</link>
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	<item>
		<title>VALUE IS NOT A POSITION</title>
		<description><![CDATA[If your primary selling and branding position is &#8220;good value&#8221; &#8212; then you have no position. Value is what every service promises.  The price of your service must fairly reflect its value to your prospective client or customer, or your business will fail.
In services, value is a given, and givens are not viable competitive [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/12/03/value-is-not-a-position/</link>
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		<title>MAKE SURE YOUR DUCKS ARE IN A ROW</title>
		<description><![CDATA[
Imagine this&#8230;  What if you were to highlight the details of a business problem to the executives of a particular organization.  What do you think their response would be?
The CFO would likely say&#8230; &#8220;It&#8217;s a resource problem.&#8221;
Human Resources would likely say&#8230; &#8220;It&#8217;s a people problem.&#8221;
R&#038;D would likely say&#8230; &#8220;It&#8217;s an information problem.&#8221;
Marketing would [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/</link>
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		<title>THE LOW COST TRAP</title>
		<description><![CDATA[
I&#8217;ve known business owners that have made a strong marketing case for becoming and/or being the low cost provider&#8230; but it&#8217;s been my observation that the low cost position can kill a business.
The great low cost providers are vulnerable from multiple angles.  Just when the system for lowering costs has been fully refined&#8230; somebody [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/</link>
			</item>
	<item>
		<title>IT TAKES A LIFETIME TO MOVE MOUNTAINS</title>
		<description><![CDATA[I regularly find myself being frustrated and discouraged by what &#8220;seems&#8221; to be insufficient progress in my efforts to make a significant impact in life, in business&#8230; and even my own personal leadership.  My guess is that from time to time&#8230; you do too.
Lance Armstrong once said&#8230; &#8220;When we make incremental change, we are [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/10/14/it-takes-lifetimes-to-move-mountains/</link>
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		<title>YOU&#8217;RE KNOWN&#8230; BUT ARE YOU BEING NOTICED?</title>
		<description><![CDATA[How easy it is for our business or organization to be known... but how frequently are you being noticed?  In an era where there's more work to be done than time to accomplish it... when the term "business" should more appropriately be spelled "busy-ness," it's your job to make sure that you're not getting lost in the white noise of the marketplace.]]></description>
		<link>http://www.stickyboomerang.com/2009/09/27/youre-known-but-are-you-being-noticed/</link>
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	<item>
		<title>ARE YOU A LEADER OR A FOLLOWER?</title>
		<description><![CDATA[
I am reading a book right now entitled &#8220;Think And Grow Rich&#8221; by Napoleon Hill, at the request of Andrew Carnegie.  Whether or not you&#8217;d like to grow rich&#8230; Napoleon&#8217;s classic addresses the differences between a leader and a follower.
Decide at the outset of your career/ministry/path whether or not you&#8217;d like to remain a [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/09/02/leader-or-follower/</link>
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		<title>SOCIETY OF PROFESSIONAL MARKETING SERVICES</title>
		<description><![CDATA[

I&#8217;d like to introduce you to a new friend of mine&#8230; Sara Gammill.  Sara is a both a talented and competent marketing executive that&#8217;s been serving the Houston architectural community for over 10 years.  Sara also plays a major leadership role for the Houston chapter of the SMPS (Society of Professional Marketing Services).

Sara recently [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/08/11/society-of-professional-marketing-services/</link>
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		<title>10 HARSH TRUTHS ABOUT CORPORATE WEBSITES</title>
		<description><![CDATA[
1. YOU NEED A SEPARATE WEB TEAM
In many organizations, the website is managed by either the marketing or IT department. However, this inevitably leads to a turf war, with the website becoming the victim of internal politics.
In reality, pursuing a web strategy is not particularly suited to either group. IT may be excellent at rolling [...]]]></description>
		<link>http://www.stickyboomerang.com/2009/07/09/10-harsh-truths-about-corporate-websites/</link>
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