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	<title>The Sticky Boomerang &#187; Business</title>
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	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
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		<title>ARE YOU A RAINMAKER?</title>
		<link>http://www.stickyboomerang.com/2010/08/25/are-you-a-rainmaker/</link>
		<comments>http://www.stickyboomerang.com/2010/08/25/are-you-a-rainmaker/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 11:00:21 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=49</guid>
		<description><![CDATA[
There&#8217;s been a lot of discussion around our office lately around the topic of being a RAINMAKER.  The term RAINMAKER is more strictly defined as one&#8230; specifically someone in sales, who consistently brings in large clients and significant streams of revenue.
Clearly this term is also used more loosely to describe those that seem to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VALUE IS NOT A POSITION</title>
		<link>http://www.stickyboomerang.com/2009/12/03/value-is-not-a-position/</link>
		<comments>http://www.stickyboomerang.com/2009/12/03/value-is-not-a-position/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 11:25:53 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=109</guid>
		<description><![CDATA[If your primary selling and branding position is &#8220;good value&#8221; &#8212; then you have no position. Value is what every service promises.  The price of your service must fairly reflect its value to your prospective client or customer, or your business will fail.
In services, value is a given, and givens are not viable competitive [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/12/03/value-is-not-a-position/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE SURE YOUR DUCKS ARE IN A ROW</title>
		<link>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/</link>
		<comments>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 08:15:38 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=144</guid>
		<description><![CDATA[
Imagine this&#8230;  What if you were to highlight the details of a business problem to the executives of a particular organization.  What do you think their response would be?
The CFO would likely say&#8230; &#8220;It&#8217;s a resource problem.&#8221;
Human Resources would likely say&#8230; &#8220;It&#8217;s a people problem.&#8221;
R&#038;D would likely say&#8230; &#8220;It&#8217;s an information problem.&#8221;
Marketing would [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/10/30/make-sure-your-ducks-are-in-a-row/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE LOW COST TRAP</title>
		<link>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/</link>
		<comments>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 13:00:57 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=36</guid>
		<description><![CDATA[
I&#8217;ve known business owners that have made a strong marketing case for becoming and/or being the low cost provider&#8230; but it&#8217;s been my observation that the low cost position can kill a business.
The great low cost providers are vulnerable from multiple angles.  Just when the system for lowering costs has been fully refined&#8230; somebody [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/10/24/the-low-cost-trap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT TAKES A LIFETIME TO MOVE MOUNTAINS</title>
		<link>http://www.stickyboomerang.com/2009/10/14/it-takes-lifetimes-to-move-mountains/</link>
		<comments>http://www.stickyboomerang.com/2009/10/14/it-takes-lifetimes-to-move-mountains/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 00:00:20 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[endurance]]></category>
		<category><![CDATA[Lance Armstrong]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=61</guid>
		<description><![CDATA[I regularly find myself being frustrated and discouraged by what &#8220;seems&#8221; to be insufficient progress in my efforts to make a significant impact in life, in business&#8230; and even my own personal leadership.  My guess is that from time to time&#8230; you do too.
Lance Armstrong once said&#8230; &#8220;When we make incremental change, we are [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/10/14/it-takes-lifetimes-to-move-mountains/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IMPATIENCE IS A VIRTUE!</title>
		<link>http://www.stickyboomerang.com/2009/08/26/impatience-is-a-virtue/</link>
		<comments>http://www.stickyboomerang.com/2009/08/26/impatience-is-a-virtue/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 10:00:03 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=155</guid>
		<description><![CDATA[Momentum begets momentum, and inertia begets inertia.  Did you know that the rules of exercise apply just as much to your business as they do your body?
In my experience&#8230; I&#8217;ve found that moving organizations tend to keep moving.  Ones that rest&#8230; on their laurels, or otherwise&#8230; actually atrophy, grow weaker and die young. [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/08/26/impatience-is-a-virtue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHEN MARKETING&#8230; MAKE THE INVISIBLE, VISIBLE!</title>
		<link>http://www.stickyboomerang.com/2009/08/21/when-marketing-make-the-invisible-visible/</link>
		<comments>http://www.stickyboomerang.com/2009/08/21/when-marketing-make-the-invisible-visible/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 07:50:59 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Charles Schwab]]></category>
		<category><![CDATA[Colonel Sanders]]></category>
		<category><![CDATA[Dave Thomas]]></category>
		<category><![CDATA[Henry Block]]></category>
		<category><![CDATA[Joel Hyatt]]></category>
		<category><![CDATA[Wolfgang Puck]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=55</guid>
		<description><![CDATA[
Potential buyers are hesitant to consider products and services that they cannot see, so they emphasize what they CAN see.  As a result&#8230; visual symbols of a service become important.
Many services recognize this principle&#8230; that services are simply relationships amongst people.  Visualize the following business leaders that focus on the person behind it. [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2009/08/21/when-marketing-make-the-invisible-visible/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KEEP IT CASUAL AND SEE CLIENTS FLOCK TO YOU</title>
		<link>http://www.stickyboomerang.com/2008/05/07/keep-it-casual-and-see-clients-flock-to-you/</link>
		<comments>http://www.stickyboomerang.com/2008/05/07/keep-it-casual-and-see-clients-flock-to-you/#comments</comments>
		<pubDate>Wed, 07 May 2008 23:21:56 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=58</guid>
		<description><![CDATA[Listed below is in article I received in my AdAgeDaily newsletter.  This article is written by Troy Dunn, President and Creative Director of a major ad agency based in Tampa, Florida.  I thought you&#8217;d enjoy it.
Traditional networking is a bit out of my comfort zone. As a business owner, I know that networking [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/05/07/keep-it-casual-and-see-clients-flock-to-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PART 2: MICHAEL GERBER&#8217;S TOP 10 EXPECTATIONS FOR AN EFFECTIVE EXECUTIVE LEADER</title>
		<link>http://www.stickyboomerang.com/2008/04/25/part-2-michael-gerbers-top-10-expectations-for-an-effective-executive-leader/</link>
		<comments>http://www.stickyboomerang.com/2008/04/25/part-2-michael-gerbers-top-10-expectations-for-an-effective-executive-leader/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 23:30:07 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Michael Gerber]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=64</guid>
		<description><![CDATA[As stated in the last post, I&#8217;m through Michael Gerber&#8217;s newly published book&#8230; Awakening The Entrepreneur Within.
In that post, I shared Michael Gerber&#8217;s top 10 principles for recruiting new talent to his team.  Today&#8217;s post shares his top 10 expectations for a COO, or any effective executive leader.  Enjoy.
MICHAEL GERBER&#8217;S TOP 10 STANDARDS [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/04/25/part-2-michael-gerbers-top-10-expectations-for-an-effective-executive-leader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PART 1: MICHAEL GERBER&#8217;S TOP 10 PRINCIPLES FOR RECRUITING</title>
		<link>http://www.stickyboomerang.com/2008/04/24/part-1-michael-gerbers-top-10-principles-for-recruiting/</link>
		<comments>http://www.stickyboomerang.com/2008/04/24/part-1-michael-gerbers-top-10-principles-for-recruiting/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 23:32:29 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Michael Gerber]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=67</guid>
		<description><![CDATA[I&#8217;m nearly finished with Michael Gerber&#8217;s newly published book&#8230; Awakening The Entrepreneur Within.  While there are several inspirations to draw from as it relates to your business, I thought you&#8217;d benefit from the following nugget.
Michael Gerber; who&#8217;d recently recruited a COO that didn&#8217;t pan out well for one of his companies, expounds upon the [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/04/24/part-1-michael-gerbers-top-10-principles-for-recruiting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BEING GREAT VERSUS BEING GOOD</title>
		<link>http://www.stickyboomerang.com/2008/03/30/being-great-versus-being-good/</link>
		<comments>http://www.stickyboomerang.com/2008/03/30/being-great-versus-being-good/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 23:34:50 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=71</guid>
		<description><![CDATA[I&#8217;ve met people in professional services, that are prone to think that the bigger they get, the better their business will be.  But there is proven evidence that superior performance is not critical to success in the services industry.  
In one particular survey, clients rated &#8220;track record&#8221; 9th out of 17 attributes, rating [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/03/30/being-great-versus-being-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ROI IS NOT THE SINGLE MEASURE OF MARKETING SUCCESS</title>
		<link>http://www.stickyboomerang.com/2008/02/13/roi-is-not-the-single-measure-of-marketing-success/</link>
		<comments>http://www.stickyboomerang.com/2008/02/13/roi-is-not-the-single-measure-of-marketing-success/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 23:38:03 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Kellogg]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=78</guid>
		<description><![CDATA[Everyone loves to talk about ROI. The benchmark has firmly planted itself in the soil of marketing doctrine, widely accepted as a measure that makes it simple to evaluate marketing programs and gauge spending levels.  &#8220;Return On Investment&#8221; enables financial types to evaluate marketing initiatives with the same approach they use to evaluate capital [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/02/13/roi-is-not-the-single-measure-of-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MARKETING ISN&#8217;T A DEPARTMENT</title>
		<link>http://www.stickyboomerang.com/2008/02/07/marketing-isnt-a-department/</link>
		<comments>http://www.stickyboomerang.com/2008/02/07/marketing-isnt-a-department/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 23:41:02 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=84</guid>
		<description><![CDATA[It simply doesn&#8217;t matter how much marketing and media you produce&#8230; If the clerk at the end of the line fails, everything fails.  
The buyer [client] doesn&#8217;t return, and tells all of her friends about her experience.  Marketing is EVERYBODY&#8217;S job.  Review every step from how your receptionist answers the phone, to [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/02/07/marketing-isnt-a-department/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW TO CREATE YOUR POSITION STATEMENT</title>
		<link>http://www.stickyboomerang.com/2008/01/28/how-to-create-your-position-statement/</link>
		<comments>http://www.stickyboomerang.com/2008/01/28/how-to-create-your-position-statement/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 23:45:31 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=95</guid>
		<description><![CDATA[Do you know how to create your position statement?  Do you even know what a &#8220;position statement&#8221; is?
Your &#8220;position&#8221; is a cold-hearted, no-nonsense statement of how you’re perceived in the eyes of your prospect.  Your &#8220;position statement&#8221; is a statement of how you’d wish to be perceived. It is the core message you [...]]]></description>
		<wfw:commentRss>http://www.stickyboomerang.com/2008/01/28/how-to-create-your-position-statement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT DO YOUR CLIENTS VALUE MOST?</title>
		<link>http://www.stickyboomerang.com/2008/01/26/what-do-your-clients-value-most/</link>
		<comments>http://www.stickyboomerang.com/2008/01/26/what-do-your-clients-value-most/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 23:51:56 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=105</guid>
		<description><![CDATA[An association recently commissioned a study of 300 clients by asking&#8230; &#8220;What do you value the most from your service provider?&#8221;  You might assume that fees to be at the top of the list&#8230; but you&#8217;d be wrong.  Fees ranked only 9th on the list.  Technical skills and high-level certifications ranked only [...]]]></description>
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		<slash:comments>0</slash:comments>
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