THE BLACK HOLE PHENOMENOM
For years… physicists have discussed an important phenomon… the “gravitationally completely collapsed object.” Then, a creative physicist, devised a better name for it… he called it… a “Black Hole.” Suddenly the world was interested.
Your words matter. One word or metaphor can quickly define your concept and uniqueness, and make your concept compelling.
If you are selling something complex, simplify it with a metaphor.
COMMUNICATION IS KEY
Tags: Business, communication, Marketing, Porsche
Because services are intangible, your marketing and communication is necessary to give your potential prospects something to evaluate. Marketing communications for the service industry bears a greater responsibility for services than for products.
A metallic silver Porsche 911 Turbo speaks loudly for itself… but very few services speak for themselves at all.
We worry about whether our attorney will be as aggressive and effective as possible in representing us. We worry that our redecorator will finish weeks after they promised. We worry that our home builder will take shortcuts in quality.
Your marketing communication as a service based business must make your service more real to your prospects, and soothe any potential worries they might have.
Make your service visible with your marketing and communication efforts. Make your prospect comfortable.