YOU’RE KNOWN… BUT ARE YOU BEING NOTICED?
Tags: email marketing, Facebook, Marketing, Twitter
How easy it is for your business or organization to be known… but how frequently are you being noticed? In an era where there’s more work to be done than time to accomplish it… when the term “business” should more appropriately be spelled “busy-ness,” it’s your job to make sure that you’re not getting lost in the white noise of the marketplace.
QUESTION: If you’re looking for a plumber… where would you start? You might have answered Google, Yahoo, Bing… or perhaps the Yellow Pages (online of course.) But you’d be wrong. The first place you’d check would be your memory. Your prospective clients and customers will hop on the search engines if and only if they don’t have a quality resource readily stored in their minds. Your customers and prospects are busy, convenience is everything. If they have a need or problem, your name should be on the very tip of their tongue.
Make sure you’re being noticed. Are you regularly staying in touch with your existing customers? Are you utilizing tools like email marketing, Facebook, Twitter… and other social media tools? Are you advertising? Your customers and prospects start forgetting you within minutes of their last interaction with you. If you don’t stay connected, noticed… your competitors will.
And I don’t encourage you to start SHOUTING your name from the rooftops either. Find ways to gently remind people you’re around and eagerly waiting to serve their needs. For example… send a hand-written notecard, or call to wish someone a happy birthday. Giving back is a great way to be noticed. Provide tips to your audience on how to save money, or how to avoid a business pitfall… how to be more efficient, or how to grow and market their business. Tell stories that inspire and motivate them. Let us know when you’ve made a difference in someone’s life. We’re willing to listen when you have something valuable to say… valuable to “US.”
TOP 6 REASONS FOR UTILIZING EMAIL MARKETING
Tags: email marketing, LOUD! Creative, Marketing, Technology
More and more… businesses of all sizes are harnessing the power of email marketing. In years past, email marketing was only utilized by Fortune 100, 500… and perhaps “some” of the larger Fortune 1000 companies. Today, even the smallest local businesses are realizing the power of this great marketing vehicle.
For those of you that might still be sitting on the fence… I thought I’d share with you the top 6 benefits of email marketing.
1.) VIRAL MARKETING: Unlike web and print marketing, email marketing allows your recipients to conveniently forward your event, product or service promotion to as many additional recipients as they’d like. The “Forward To Friend” feature allows your message to penetrate a much larger market than you may have originally anticipated. Additionally, these forwarded emails have even greater credibility and marketing power, because the email was forwarded from a familiar friend, as opposed to being sent from an unwelcomed stranger, vying for attention in their inbox.
2.) INCREASED WEB TRAFFIC: An effectively designed email marketing campaign will significantly increase traffic to your website, exposing your services and products to a greater audience, and increasing your potential for new business development.
3.) COST SAVINGS: Email marketing is considerably more cost efficient than direct mail and other any form of print advertising. Email marketing reduces the need for postage and print costs… creating an enormous savings for your you and your business.
4.) TIME SAVINGS: Email marketing allows your business to get your message out faster. No printing down-time or delays at the post office. Email marketing can be scheduled to go out and reach your recipient and the precise moment you’d like.
5.) INTELLIGENT RESPONSE: Unlike many other forms of advertising, email marketing allows you to guage the response of your audience. You can measure what promotions are successful and what are not. This allows you to adjust and improve the focus of your marketing efforts.
6.) COMMUNITY DEVELOPMENT: Strong community development is always good for business and brand. Email marketing is a great vehicle for offering free tips and advice in the field of your experise, announcing the philanthropic activities of your company, and providing loyalty based promotions, like discounts and special offers for your specifically targeted audience.