YOU’RE KNOWN… BUT ARE YOU BEING NOTICED?
Tags: email marketing, Facebook, Marketing, Twitter
How easy it is for your business or organization to be known… but how frequently are you being noticed? In an era where there’s more work to be done than time to accomplish it… when the term “business” should more appropriately be spelled “busy-ness,” it’s your job to make sure that you’re not getting lost in the white noise of the marketplace.
QUESTION: If you’re looking for a plumber… where would you start? You might have answered Google, Yahoo, Bing… or perhaps the Yellow Pages (online of course.) But you’d be wrong. The first place you’d check would be your memory. Your prospective clients and customers will hop on the search engines if and only if they don’t have a quality resource readily stored in their minds. Your customers and prospects are busy, convenience is everything. If they have a need or problem, your name should be on the very tip of their tongue.
Make sure you’re being noticed. Are you regularly staying in touch with your existing customers? Are you utilizing tools like email marketing, Facebook, Twitter… and other social media tools? Are you advertising? Your customers and prospects start forgetting you within minutes of their last interaction with you. If you don’t stay connected, noticed… your competitors will.
And I don’t encourage you to start SHOUTING your name from the rooftops either. Find ways to gently remind people you’re around and eagerly waiting to serve their needs. For example… send a hand-written notecard, or call to wish someone a happy birthday. Giving back is a great way to be noticed. Provide tips to your audience on how to save money, or how to avoid a business pitfall… how to be more efficient, or how to grow and market their business. Tell stories that inspire and motivate them. Let us know when you’ve made a difference in someone’s life. We’re willing to listen when you have something valuable to say… valuable to “US.”
IT’S A NEW DAY… & A NEW IDENTITY
Tags: Facebook, Flickr, LOUD! Creative, Twitter, XChange
So 2009 is finally here… and it seems as though it’s been a long time coming. Over the years… we’ve continued to grow as a company. Since our inception, our goals have refined, our systems have improved… and our values have matured. It’s time for the visual components of our identity and brand to catch up and match up with these milestones of our journey.
We’re thrilled to announce the launch of an entirely new identity for LOUD! Creative… starting with our new logo. Our logo has been being evolving since the day LOUD! Creative got it’s start… just a few years ago. From an anemic vector appearance… to a textured, more trendy feel… to a beveled & glassy web 2.0 icon… to our final design… which we’re releasing today.
LOUD! Creative exists to provide web and print marketing design solutions that ensures our clients will be heard over and above the clutter and mediocrity of their competitors. We feel as though this new and final logo design communicates our purpose in a more simple and subtle elegance… and that it better reflects the level of maturity this company has experienced.
In addition to an entire new corporate identity suite including business cards, letterhead, envelopes, note cards and brochure marketing collateral… we’re proud to announce the launch of our brand new website. We’ve made it easier than ever to learn more about our company, our services and product offerings.
You can now catch us on Facebook, Flickr… and you can even join in on the conversation with our team by following us on Twitter. We look forward to a great new year in serving you and each of our clients… and adding as much value as we can to your marketing and promotional efforts. Happy New Year!
PS – And as if that’s not enough… we hope you’ll checkout our brand new XChange 3.0 Content Management System… which is out of this world. But don’t take our word for it… give us a call and we’ll setup a personal tour just for you.