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	<title>The Sticky Boomerang &#187; Harry Beckwith</title>
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	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
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		<title>YEAH&#8230; BUT I LIKE IT</title>
		<link>http://www.stickyboomerang.com/2010/08/17/yeah-but-i-like-it/</link>
		<comments>http://www.stickyboomerang.com/2010/08/17/yeah-but-i-like-it/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 13:00:08 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[Visa]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=158</guid>
		<description><![CDATA[Why do people buy what they buy?  Many marketers assume that buying decisions are made fairly logically.  A prospect for a service adds up the cost, and benefits of one service, compares it to another&#8217;s, and chooses the service with the better score&#8230; right?
But seemingly sophisticated prospects for even sophisticated services do not [...]]]></description>
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		<title>HAPPY NEW YEAR FROM LOUD! CREATIVE</title>
		<link>http://www.stickyboomerang.com/2007/12/31/happy-new-year-from-loud-creative/</link>
		<comments>http://www.stickyboomerang.com/2007/12/31/happy-new-year-from-loud-creative/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 00:05:41 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[LOUD! Creative]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brian Tracy]]></category>
		<category><![CDATA[Dale Carnegie]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[Jerry Porras]]></category>
		<category><![CDATA[Jim Collins]]></category>
		<category><![CDATA[Keith Ferrazzi]]></category>
		<category><![CDATA[Malcom Gladwell]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[Patrick Lencioni]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Zig Ziglar]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=132</guid>
		<description><![CDATA[First, I want to wish each and every client and reader a Happy New Year.  I sincerely hope that 2008 proves to be the best and most prosperous year ever for you, your families and your businesses.  I am grateful for your friendships.
For me, 2007 has been a journey filled with growing and [...]]]></description>
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		<title>APPLE VERSUS MICROSOFT: 3 CRITICAL QUALITIES OF A SUCCESSFUL BRAND</title>
		<link>http://www.stickyboomerang.com/2007/09/30/apple-versus-microsoft-3-critical-qualities-of-a-successful-brand/</link>
		<comments>http://www.stickyboomerang.com/2007/09/30/apple-versus-microsoft-3-critical-qualities-of-a-successful-brand/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 01:42:29 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Army]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=264</guid>
		<description><![CDATA[Every successful brand exhibits 3 critial qualities&#8230; direction, breadth and depth.
DIRECTION
Consumers tend to jump on bandwagons of successful brands heading up, and tend to leap off of failing brands heading down.  What direction is your brand headed?
BREADTH
Coke Cola is the world&#8217;s &#8220;broadest&#8221; product brand, and McDonald&#8217;s and the United States Army are the two [...]]]></description>
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