HAPPY NEW YEAR FROM LOUD! CREATIVE
Tags: Branding, Brian Tracy, Business, Dale Carnegie, Harry Beckwith, Jerry Porras, Jim Collins, Keith Ferrazzi, LOUD! Creative, Malcom Gladwell, Marketing, Matthew Kelly, Michael Gerber, Patrick Lencioni, sales, Seth Godin, Zig Ziglar
First, I want to wish each and every client and reader a Happy New Year. I sincerely hope that 2008 proves to be the best and most prosperous year ever for you, your families and your businesses. I am grateful for your friendships.
For me, 2007 has been a journey filled with growing and learning. As you may already know… my intention for this blog is for it to be a
no-cost, value-add resource for you, and your business or organization. It’s here that I share from my experiences, my client’s experiences, and the various resources from which I study and read.
As you endeavor to grow and develop in 2008, I thought it seemed a thoughtful gesture to share with you some of the books I’ve discovered and studied personally… and from which I post to this blog quite frequently. I hope this is helpful. I recommend all of them.
Please feel free to leave your comments. Don’t be inhibited to call me at my office should there be anything I can do for you. Again, Happy New Year !!! Congratulations on all your successes, and may you have so many more.
Brian
BRIAN WEBB’S RECOMMENDED READING LIST
(not necessarily in this order)
ALL MARKETERS ARE LIARS Author: Seth Godin
SELLING THE INVISIBLE – A FIELD GUIDE TO MODERN MARKETING Author: Harry Beckwith
THE FOUR OBSESSIONS OF AN EXTRAORDINARY EXECUTIVE
Author: Patrick Lencioni
THE DREAM MANAGER Author: Matthew Kelly
THE DIP Author: Seth Godin
THE TIPPING POINT Author: Malcom Gladwell
E-MYTH REVISITED Author: Michael E. Gerber
E-MYTH MASTERY Author: Michael E. Gerber
DEATH BY MEETING Author: Patrick Lencioni
SECRETS OF CLOSING THE SALE Author: Zig Ziglar
THE INVISIBLE TOUCH, THE FOUR KEYS TO MODERN MARKETING Author: Harry Beckwith
WHAT CLIENTS LOVE, A FIELD GUIDE TO GROWING YOUR BUSINESS Author: Harry Beckwith
GETTING REAL Author: 37 Signals
HOW TO WIN FRIENDS & INFLUENCE PEOPLE Author: Dale Carnegie
ADVANCED SELLING STRATEGIES Author: Brian Tracy
THE FIVE TEMPTATIONS OF A CEO Author: Patrick Lencioni
NEVER EAT ALONE Author: Keith Ferrazzi
GOOD TO GREAT Author: Jim Collins
BUILT TO LAST Author: Jim Collins & Jerry Porras
IT’S ALWAYS AND ONLY ABOUT THE TEAM
Tags: Business, Jim Collins, Leadership, NFL, Superbowl
It’s February 4th, 2007, Super Bowl Sunday… The Indianapolis Colts deliver an astonishing victory over the Chicago Bears with a 29-7 victory. I still remember it. The Indianapolis Colts; a team built for indoors found its footing on a rain soaked track. But there they stood… victors! Peyton Manning; quarterback for the Colts, was elected MVP, and Coach Dungy became the very first black coach to win the championship, beating his good friend and protege Lovie Smith in the game that featured the first two black coaches in the Super Bowl.
Now imagine this… How far do you think either of those two teams would’ve made it through the season if the main qualifier for being on the starting line was longevity on the team, or politics, rather than talent, contribution and performance? Not very far… wouldn’t you say?
Why do so many businesses and organizations promote people to leadership positions based on tenure or nepotism rather than performance and contribution? The insanity of that philosophy and methodology is palpable to me.
Run your business or organization like a championship football team. Promote those that add value and deliver victories over, and over, and over again to your organization.
In his book; Good To Great, Jim Collins emphatically exclaims that we must always ensure that we have the right people on the bus, and just as importantly, that those people are in the right seat of the bus.
Your team will either make or break your organization. Value them over your customers, but expect much from them. Do you have the wrong people on your bus? Or perhaps you have the right people on your bus, but they’re in the wrong seat?
I assure you that it’s your team; not your customers or clients, that determine whether your organization scores victories over your competitors. It’s always and only about the team.