I’d like to introduce you to a new friend of mine… Sara Gammill. Sara is a both a talented and competent marketing executive that’s been serving the Houston architectural community for over 10 years. Sara also plays a major leadership role for the Houston chapter of the
SMPS (Society of Professional Marketing Services).
Sara recently invited me to speak at their Lunch-N-Learn series on August 5th, 2009, which was held at the AGC office in Houston, Texas. The event was sold-out, and I had such a great time meeting some of Houston’s finest marketing leaders within this community. Thank you Sara for your invitation, and I look forward to interacting with this wonderful group again.
Yesterday, I was solicited to write an article for the AGC (Association General Contractors of America) newsletter on the subject of branding. Listed below is the article I submitted… and I thought it might help you in your business or organization as well. Enjoy.
Two men spent 7 years building a contracting company into a successful business. In 1995 these businessmen were offered $400,000 for the sale of their company. The company had no assets, employees, inventory, non-proprietary products or services, no accounts receivable, and no real estate. Even their client list was a low priority since there was very little repeat business. Furthermore the client list was only of any value at all… if and only if the clients perceived that in light of a transfer of ownership, they would continue to receive the same standard of quality.
What was the buyer after? The brand! After 7 years of work, the brand alone was valued at $400k.
Your brand is undoubtedly one of the most valuable assets your business can possess. What is a brand? A brand is the perception of your business in the eyes of your clients, prospects and surrounding community. Unfortunately… it’s impossible to be in total control your brand… but you can most certainly affect it for the good. How you might ask? You affect your brand every time you interact in front of and/or with your audience. Consider a few of the following questions about your brand…
1. Does your business project and consistently deliver professionalism and the highest standards of quality?
2. Does your leadership treat your staff and customer base with an outrageous level of service and authentic concern?
3. Does your marketing collateral and advertising communicate the right and intended message? (i.e. quality, integrity, authenticity, credibility & friendliness)
4. Do you deliver your services in the timely manner you promised throughout the sales process?
5. Are you consistently innovating new and improved solutions? Are you getting better and better every day? (You’re always moving.. are you moving forward or backward?)
A brand is a promise… that you’ll do what you say you will do. Why is your brand important to you? A strong brand can offer your prospective clients and customers decision-making-shortcuts in a fast-paced world. Consumers will regularly choose a well-branded product or service that’s inferior and more expensive, over a non-branded product or service that’s superior and less expensive.
Your brand is more than a symbol… it’s a warranty. Your brand is a promise that your service will live up to its name. Actually… your brand is more important than a warranty because no warranty compensates the customer for lost time, suffering, frustration and inconvenience.
Your brand is important because it is the closest thing to a guarantee your customer will get. Brands are even more important to “service-provider” customers because few services have warranties… largely in part because most services are virtually impossible to warrant. How does one warrant that their legal counsel will unequivocally be sound? Does your CPA guarantee you that they will absolutely find every permissible deduction?
Left without a warranty, the client has only your brand on which to depend, and depending on brands is just what service clients do. A service is a promise, and building your brand, builds your promise.
So 2009 is finally here… and it seems as though it’s been a long time coming. Over the years… we’ve continued to grow as a company. Since our inception, our goals have refined, our systems have improved… and our values have matured. It’s time for the visual components of our identity and brand to catch up and match up with these milestones of our journey.
We’re thrilled to announce the launch of an entirely new identity for LOUD! Creative… starting with our new logo. Our logo has been being evolving since the day LOUD! Creative got it’s start… just a few years ago. From an anemic vector appearance… to a textured, more trendy feel… to a beveled & glassy web 2.0 icon… to our final design… which we’re releasing today.
LOUD! Creative exists to provide web and print marketing design solutions that ensures our clients will be heard over and above the clutter and mediocrity of their competitors. We feel as though this new and final logo design communicates our purpose in a more simple and subtle elegance… and that it better reflects the level of maturity this company has experienced.
In addition to an entire new corporate identity suite including business cards, letterhead, envelopes, note cards and brochure marketing collateral… we’re proud to announce the launch of our brand new website. We’ve made it easier than ever to learn more about our company, our services and product offerings.
You can now catch us on Facebook, Flickr… and you can even join in on the conversation with our team by following us on Twitter. We look forward to a great new year in serving you and each of our clients… and adding as much value as we can to your marketing and promotional efforts. Happy New Year!
PS – And as if that’s not enough… we hope you’ll checkout our brand new XChange 3.0 Content Management System… which is out of this world. But don’t take our word for it… give us a call and we’ll setup a personal tour just for you.
Wow! What a great time our team had while meeting so many great people from Greater Houston Partnership at Minute Maid Park last night. We watched the Houston Astros take on (and beat, 4 to 3) the Texas Rangers. Awesome job Astros!
It was great seeing you Tracey… first time in a long time. You’re such a first-class lady. We also enjoyed meeting Caesar Grantham with The Salvation Army… welcome to Houston Caesar. It was also a pleasure meeting Gio Tomasini from Linear Marketing… I know we’ll be talking soon. Tonya and Kelly from Apple One… it was a blast getting to know each of you… and of course… Andrew Somerville from Oasis Landscape Design… we’ll be in touch soon.
There were so many more we met that are too numerous to mention.
We had such a great time… and we’re thrilled to be a part of the GHP. We’re happy to be serving, adding value… and meeting so many talented business leaders from the Houston Metroplex.
LOUD! Creative is elated to announce our new partnership with OpenSpirit Corporation. OpenSpirit is a technology company that provides a data and application integration framework that can streamline work processes for the oil & gas industry. OpenSpirit provides infinite integration., which gives applications and data stores the flexibility and power to create, read, update and delete data from anywhere within a network.
Kathy Ashmore, Director of Marketing, and Lynn Babec, VP of Marketing recruited LOUD! to partner with them on this website and technology project, and they’ve been nothing less than an absolute pleasure to work with. This is’t just a project… but truly a powerful and synergistic new relationship.
To say that this web project is significant in scope would be an understatement. This Flash/HTML hybrid site will sport over 21 major sections, extranet and offsite login functionality, a host of secondary and tertiary navigation options, and a whole new interface… and our XChange Web Management System will be powering it all.
We’ll keep you updated as this project progresses.
We’ve done it again. Our brand new website is one of today’s (Feb. 5th, 2008) featured sites at DailySlurp.com. This is now the 8th time we’ve been featured between DailySlurp.com and MostInspired.com. Our sincerest gratitude to both of these wonderful sites.
I’m pleased to announce that LOUD! Creative website designs have been featured on 7 different occasions between MostInspired.com and DailySlurp.com. MostInspired.com and DailySlurp.com simply feature and acknowledge websites that are original, highly creative and technologically innovative.
We’ve even been honored enough to have our website designs featured as “Site-Of-The-Day” on more than one occasion.
We believe your website matters. Your website is the world’s portal and first impression into your business. It’s important to make it count. Stunning visual graphics, clear and compelling communication, tasteful motion, simple navigation and search engine optimization are the recipe for a successful website. How does your website stack-up?
2007 was a great year, and 2008 promises to be even better for LOUD! Creative Group. I’ve personally reminisced over the relationships we’ve cultivated, the goals we’ve accomplished, the challenges we’ve overcome, and the lessons we’ve learned.
But at LOUD! Creative… we’re passionate about personal growth and corporate development. I feel compelled to be extraordinarily transparent with you. Instead of just posting another tip on branding, business or marketing… I thought I’d share with you the areas in which we’re committed to improving upon in 2008. We don’t have it all figured out, and we learn so much each and every day. So, here we go.
COMMITMENT 1: TO BE MORE EFFECTIVE AT SERVING OUR CLIENTS, AND MAKING THEM FEEL SPECIAL
Simply put… this is our heartbeat, but we can certainly improve. Relationships are at the core of who we are… but sometimes the chaos of a busy schedule and a host of screaming distractions dilute our effectiveness in this area. I am committed, truly and sincerely committed… to serving our clients better in 2008 than ever before. I want to be more in touch. I want LOUD! to become even more of a right-hand partner for our clients, eager to solve problems and add value wherever and whenever we can.
COMMITMENT 2: TO IMPROVE COMMUNICATION BETWEEN OUR TEAM AND OUR CLIENTS
We’ve actually made some progress towards this goal already, but we’ll continue to make progress in 2008. We’ve implemented a Project Hub that bridges the gap between LOUD! Creative and our clients. This Project Hub allows us to manage all facets of large projects like tasks, milestones, files and messaging… all in one centralized location, making project communication more streamlined, convenient and accessible.
COMMITMENT 3: TO ADD VALUE TO MORE BUSINESSES
While LOUD! has partnered with numerous small and large business clients in 2007, it’s simply not enough. In stride with the costs associated with providing high-quality creative, technology and marketing services, our price-points have also been high, prohibiting many smaller business owners and leaders from partnering with us. Well, no more!
In an effort to break down this barrier, we’ve already lowered the pricing structure for our email marketing services by 25%. We’ve also created a Media Portal product, that allows businesses to post their video, audio and image content onto the web for an affordable low monthly fee. Last but certainly not least… we’ve created 2 significantly lower price point packages for website design & development, that start at $299 and $2,999. We want to add value to as many as we can. This is a great step, and we’ll continue to pursue even more innovative strategies to make our services more and more accessible to the small and mid-size business owners.
COMMITMENT 4: TO IMPROVE THE QUALITY OF OUR BLOG
Our blog is primarily for the purpose of providing free tips on business, marketing, technology & design. Well, it’s time to take it up a notch. Be on the lookout for better tips that can help you market and grow your business. This post excluded… I want to say more by saying less. I want to abbreviate the word-count of our posts to save you time. You’ll be seeing more posts that feature relevant and inspirational stories about celebrities, athletes, politicians and business leaders. And last, I will be making a concerted effort to be more personable… and to share more intentionally through the filter of my own personal experiences, and those of LOUD! Creative Group.
COMMITMENT 5: TO MORE EFFECTIVELY FOCUS ON SYSTEMS DEVELOPMENT
If you frequent this blog, then you already know that I advocate the development of business systems. Systems are necessary to become more efficient, to cultivate employee loyalty, to provide predictable results for clients, and to unshackle you from the tyranny of business slavery. Systems are imperative to your ultimate business success. Well… we fall as victim as many of you do to the challenges in mastering this absolutely necessary discipline as we scurry onto the urgent, while neglecting the important. I am committed to focusing more prolifically “and” proficiently on the operational, financial, sales, human resources, information technology and marketing systems of LOUD! Creative Group.
COMMITMENT 6: TO BE MORE IN TOUCH WITH OUR CLIENT FAMILY
This one may sound simple, but we frequently fall short in this department. Whether it’s the fear of being a pest, or the trappings of an arduous schedule… we’re often not as effective as we should be in staying in touch with our existing client family. That’s how we see our clients… as an extension of our family. Whether it’s followup call, an email to touch base, or a hand-written note to check in from time to time… we want to be more in touch. We want our clients to know that they’re special and important to us… and that we’re ready and accessible whenever they need us.
CCOMMITMENT 7: TO BE MORE PHILANTHROPIC
While we’ve served our community through organizations like the Greater Houston Partnership and the Fort Bend Chamber of Commerce, we want to raise the bar. We believe there’s no greater synergy than that which comes from serving others and adding value. We’ll be burrowing ourselves even deeper in these, and other organizations that focus on business development and the overall well-being of our community. We’ll be serving more, leading more, and contributing more.
COMMITMENT 8: TO SHARPEN OUR OWN BLADES
We only recruit the most talented creatives, technicians and leaders in the marketplace. But we’re still committed to improving in our prospective disciplines. Evolving technology and emerging trends require us to remain aggressive in our pursuit of personal growth. We’re committed to understanding and using the newest, stat-of-the-art software, tools and creative resources available to us. We’re committed to honing our individual creative skills in order to remain sharp, agile and relevant, and in order to provide the highest possible quality of design, applications and creative marketing services for our clients.
COMMITMENT 9: TO GROW OUR TEAM AND AVAILABLE RESOURCES
Each time we add a new person to our team, we grow exponentially. We’re not just adding another set of hands. Every new team member introduces a fresh perspective and creativity, leadership, new talents, unique experiences, business acumen, marketing savvy, and additional skill-sets that symbiotically compliment those of our existing staff, allowing us to offer even more horse-power to better serve our clients, and exceed their expectations. 2008 will be a year of growth, and we’ll certainly be adding some dynamic new talent into our mix. We’ll keep you posted.
COMMITMENT 10: TO ASK MORE QUESTIONS
Last but not least… we want to do a better job of asking more questions in 2008. We really can’t demonstrate a true commitment to growth and development without asking the tough, but necessary question… “How can we be better?” While this process can sometimes be painful, we recognize that our brand is founded upon the perceptions of our clients, prospects and community. We desperately want to get better and better and better at what we do, and we need to implement gauges to effectively accomplish this goal. We’ll be implementing a post-project polls and surveys that will allow our clients to candidly review the quality of our work and services… honestly, and openly. This might be difficult from time to time for us… but we recognize its necessity in our relentless pursuit of being the best we can possibly be.
Tags: Branding, Brian Tracy, Business, Dale Carnegie, Harry Beckwith, Jerry Porras, Jim Collins, Keith Ferrazzi, LOUD! Creative, Malcom Gladwell, Marketing, Matthew Kelly, Michael Gerber, Patrick Lencioni, sales, Seth Godin, Zig Ziglar
First, I want to wish each and every client and reader a Happy New Year. I sincerely hope that 2008 proves to be the best and most prosperous year ever for you, your families and your businesses. I am grateful for your friendships.
For me, 2007 has been a journey filled with growing and learning. As you may already know… my intention for this blog is for it to be a
no-cost, value-add resource for you, and your business or organization. It’s here that I share from my experiences, my client’s experiences, and the various resources from which I study and read.
As you endeavor to grow and develop in 2008, I thought it seemed a thoughtful gesture to share with you some of the books I’ve discovered and studied personally… and from which I post to this blog quite frequently. I hope this is helpful. I recommend all of them.
Please feel free to leave your comments. Don’t be inhibited to call me at my office should there be anything I can do for you. Again, Happy New Year !!! Congratulations on all your successes, and may you have so many more.
BRIAN WEBB’S RECOMMENDED READING LIST
(not necessarily in this order)
ALL MARKETERS ARE LIARS Author: Seth Godin
SELLING THE INVISIBLE – A FIELD GUIDE TO MODERN MARKETING Author: Harry Beckwith
THE FOUR OBSESSIONS OF AN EXTRAORDINARY EXECUTIVE
Author: Patrick Lencioni
THE DREAM MANAGER Author: Matthew Kelly
THE DIP Author: Seth Godin
THE TIPPING POINT Author: Malcom Gladwell
E-MYTH REVISITED Author: Michael E. Gerber
E-MYTH MASTERY Author: Michael E. Gerber
DEATH BY MEETING Author: Patrick Lencioni
SECRETS OF CLOSING THE SALE Author: Zig Ziglar
THE INVISIBLE TOUCH, THE FOUR KEYS TO MODERN MARKETING Author: Harry Beckwith
WHAT CLIENTS LOVE, A FIELD GUIDE TO GROWING YOUR BUSINESS Author: Harry Beckwith
GETTING REAL Author: 37 Signals
HOW TO WIN FRIENDS & INFLUENCE PEOPLE Author: Dale Carnegie
ADVANCED SELLING STRATEGIES Author: Brian Tracy
THE FIVE TEMPTATIONS OF A CEO Author: Patrick Lencioni
NEVER EAT ALONE Author: Keith Ferrazzi
GOOD TO GREAT Author: Jim Collins
BUILT TO LAST Author: Jim Collins & Jerry Porras
Well… it’s time to change your tune! LOUD! Creative is thrilled to announce a new service offering, that’s sure to put a smile on your face this Christmas.
We’re now offering a reduced pricing plan on custom website design. Of course, these websites come with our easy-to-use website management system… “X-Change.” And you can move in to your brand new website for 50% to 60% less than our usual custom pricing.
To get started, or just ask questions… call our office today at
If you’re on a budget, but you’re tired of looking like it… this is for you.
We’ll provide you with a custom, hand-crafted website that can give you and your business the edge over your competitors, and you save money. Call us today. You’ll be glad you did.
In this season of Thanksgiving, I can’t help but to think of how grateful my team and I are for each of our clients. Without you, we wouldn’t even exist. 2007 has proven to be a great year, and 2008 promises to be an even better one.
I thank you from the bottom of my heart for trusting us, and allowing us to partner with you in your business and marketing efforts. We fully recognize how important your business is, and we’re humbled and honored that you’ve chosen us as your web, print and email marketing partners. We take that responsibility very seriously.
We’re already expanding our products and services for 2008. We want to empower even more businesses to effectively market themselves. We’re already developing new strategies and price points, that will enable even more smaller business owners to upgrade their marketing and PR efforts.
Again, thank you for your friendship, your trust, and for your business. We hope to serve you even better in this new upcoming year as we continue to evaluate and improve our services and products. We’re here for you whenever you need us. Happy Thanksgiving.
More and more… businesses of all sizes are harnessing the power of email marketing. In years past, email marketing was only utilized by Fortune 100, 500… and perhaps “some” of the larger Fortune 1000 companies. Today, even the smallest local businesses are realizing the power of this great marketing vehicle.
For those of you that might still be sitting on the fence… I thought I’d share with you the top 6 benefits of email marketing.
1.) VIRAL MARKETING: Unlike web and print marketing, email marketing allows your recipients to conveniently forward your event, product or service promotion to as many additional recipients as they’d like. The “Forward To Friend” feature allows your message to penetrate a much larger market than you may have originally anticipated. Additionally, these forwarded emails have even greater credibility and marketing power, because the email was forwarded from a familiar friend, as opposed to being sent from an unwelcomed stranger, vying for attention in their inbox.
2.) INCREASED WEB TRAFFIC: An effectively designed email marketing campaign will significantly increase traffic to your website, exposing your services and products to a greater audience, and increasing your potential for new business development.
3.) COST SAVINGS: Email marketing is considerably more cost efficient than direct mail and other any form of print advertising. Email marketing reduces the need for postage and print costs… creating an enormous savings for your you and your business.
4.) TIME SAVINGS: Email marketing allows your business to get your message out faster. No printing down-time or delays at the post office. Email marketing can be scheduled to go out and reach your recipient and the precise moment you’d like.
5.) INTELLIGENT RESPONSE: Unlike many other forms of advertising, email marketing allows you to guage the response of your audience. You can measure what promotions are successful and what are not. This allows you to adjust and improve the focus of your marketing efforts.
6.) COMMUNITY DEVELOPMENT: Strong community development is always good for business and brand. Email marketing is a great vehicle for offering free tips and advice in the field of your experise, announcing the philanthropic activities of your company, and providing loyalty based promotions, like discounts and special offers for your specifically targeted audience.
The esteemed Houston Business Journal ranked LOUD! Creative Group to be in the top 20 web development firms of Houston, Texas. We couldn’t be more proud! After just a few short years, we’re honored to be ranked so quickly amongst the best, in such a large and formidable market.
LOUD! Creative partners with businesses; large and small, in their web, print and email marketing efforts. We specialize in elevating the image of our clients in the eyes of their prospects. Our clients desperately need to be heard. That’s where we come in.
I just can’t say enough about this great organization, and the impact they’re making. The mission of Communities In Schools Houston is simply to help kids stay in school and to prepare them for life. There are countless kids around Houston that are still in school today as a direct or indirect result of CIS Houston.
Melissa Simon is one of the competent, passionate and authentic leaders at CIS Houston. Melissa turned to LOUD! Creative when it was time to re-think their online presence and email marketing efforts. They knew they needed a website that better reflected who they were, and they knew they needed to be empowered to keep their website relevant and up to date. Listed below is Melissa’s response to a few of my recent questions.
1. Please introduce Communities In Schools Houston to our audience.
Communities In School Houston, Inc (CIS) is the only comprehensive, campus-based, dropout-prevention program in Houston. Begun on one campus in 1979, CIS addresses the academic, physical, and emotional needs of at-risk students on a year-round basis by placing project managers on the school campus. CIS reaches students who are at the greatest risk of dropping out of school by offering six core services as well as several special and emergency service programs, including Project MOVE (Mobile Operations Vehicle for Everybody) Dental, Behavioral Health Intervention programs, the CIS Summer Youth and Employment Program, the emergency needs program, and holiday gifts.
Our costs are low ($184/student/year) and our outcomes prove that the program works: last school year, 99 percent of case managed students remained in school, 85 graduated, and 86 percent saw improvements in academics, behavior and attendance.
2. What are some examples of your outreach?
CIS currently operates programs in 90 Houston-area schools in five school districts (Aldine, Alief, Fort Bend, Houston, and Spring Branch). We partner with over 250 area community based agencies, city/county offices, and other entities to provide services to more than 35,000 at-risk youth per year.
3. Please describe how your new website and email marketing; created by LOUD! Creative, added value to CIS Houston.
The new website and monthly email newsletter has helped CIS pull together its efforts at awareness (both about drop-out and about CIS services) through logo/brand recognition and consistent messages.
CIS was awarded the 2007 Silver Excalibur Award for Excellence for our Marketing, PR and Awareness Campaign.
4. How would you describe your experience and relationship with LOUD! Creative?
The staff at Loud! Creative helped us to pull out our ideas and make them a reality. They answer our questions and have been eager to help us as we move forward with our marketing/PR ideas.
LOUD! Creative Group has the opportunity of working with some of the finest world-class businesses and organizations in Houston and around the globe. Well, The Platform Group Gallery is certainly no exception. I encourage you to checkout their products and services. You won’t be disappointed. Enjoy the brief interview.
1. Please introduce The Platform Group Gallery to our audience.
“The Platform Group Gallery designs and manufactures promotional-style packaging that is specifically designed for advertising and marketing programs. Our line is made from GalleryBoard, an ecologically friendly, proprietary material that features 100% recycled content and textured, bright colors. The GalleryBoard line includes Portfolios, Press Kits, Binders, Mailers, Gift Boxes and Disc Storage, and features unique European-style accessories like pen-holders, business card corners and latches. We also design and fulfill custom die-cut foam-inserts and provide fulfillment services. We offer spot, CMYK printing as well as deboss/emboss and feature a proprietary printing method called VIGNETTES which allow CMYK and personalization with very low or no minimums.
An example of a popular type or program is a printed 1″ ring binder with a snap closure and pocket, accessorized with b-card corners, and used for a sales leave-behind by, for example, Real-Estate Agents. Another example is a printed gift box customized with a die-cut foam insert to hold gift items, and then presented to customers as a thank-you or product-launch program.”
2. What are some of your key clients?
“We form partnerships with agencies who specialize in promotional programs and support the marketing departments of the Fortune 500 corporations. Through those relationships we consistently create promotional packaging programs for companies like Microsoft, Dell, XM Satellite Radio, St. Jude Medical, Tishman Speyer, Ernst & Young, HBO, AIG and more.”
3. How has your new website; created by LOUD! Creative, added value to TPGG?
“We differentiate ourselves in three main ways, 1). offering an extensive range of in-stock items that can be printed and shipped quickly, 2). offering full-service package design services when a project requires a custom approach, and 3). providing spectacular support services to our promotional agencies and to their respective clients.
Our web-site was designed to be the primary way of supporting the above 1-2-3 approach. The catalog and search functions allow our customers and their customers to search by size, style, functionality and price. Very importantly, the site design also offers a ‘branded’ web program for our key agencies which allows them to have our site skinned with their graphics and displaying their specific contact information — this is an invaluable tool for our customers as they present to their clients.
And right from the web our customers (or their customers) can order free random samples, virtual sample services, rush quotes and 24 Hour program proposal generation. The site essentially allows us to provide excellent 24/7 customer service.”
4. How would you describe your experience and relationship with LOUD! Creative?
“We have received countless compliments on the site that LOUD! created for us last Fall, and since its launch, we’ve seen a rise in sales of more than 20%. Throughout the creation process LOUD! was a superb resource and business partner and we have recommended them to many who have inquired “who did your site?” We look forward to working with LOUD! to keep the site robust and effective.”
Allison Gower, President
The Platform Group Gallery
Studio 563 is an elite photography studio specializing in engagement, bridal and wedding portrait photography. The artists at Studio 563 deliver premium photography services that appeal to high-end clients, that value quality and creativity in the intimate capture of their timeless life-moments.
Studio 563 recruited LOUD! Creative to provide an email marketing solution that was contemporary and warm, and that would reflect the color palette of their current brand. Dark chocolates and oatmeal-beige combined with a subtle sea-foam blue laced this design perpetuating a modern elegance. CLICK HERE to see the final product.
There are dynamic links to both studio blogs, and the ability for the recipient to forward the email to multiple friends and family. There’s an area to feature a recent project or upcoming event. Additionally there are 3 zones at the bottom dedicated to new products, services or whatever Studio 563 chooses.
“In the first two months that we used this new email marketing tool, developed by LOUD! Creative, we saw our print sales literally triple”
Craig Davis, Principal – Studio563