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	<title>The Sticky Boomerang &#187; McDonalds</title>
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	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
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		<title>APPLE VERSUS MICROSOFT: 3 CRITICAL QUALITIES OF A SUCCESSFUL BRAND</title>
		<link>http://www.stickyboomerang.com/2007/09/30/apple-versus-microsoft-3-critical-qualities-of-a-successful-brand/</link>
		<comments>http://www.stickyboomerang.com/2007/09/30/apple-versus-microsoft-3-critical-qualities-of-a-successful-brand/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 01:42:29 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Army]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Microsoft]]></category>

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		<description><![CDATA[Every successful brand exhibits 3 critial qualities&#8230; direction, breadth and depth.
DIRECTION
Consumers tend to jump on bandwagons of successful brands heading up, and tend to leap off of failing brands heading down.  What direction is your brand headed?
BREADTH
Coke Cola is the world&#8217;s &#8220;broadest&#8221; product brand, and McDonald&#8217;s and the United States Army are the two [...]]]></description>
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