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	<title>The Sticky Boomerang &#187; Microsoft</title>
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	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
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		<title>SATISFIED CUSTOMERS WILL NOT GROW YOUR BUSINESS</title>
		<link>http://www.stickyboomerang.com/2007/10/05/satisfied-customers-will-not-grow-your-business/</link>
		<comments>http://www.stickyboomerang.com/2007/10/05/satisfied-customers-will-not-grow-your-business/#comments</comments>
		<pubDate>Sat, 06 Oct 2007 01:31:39 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=244</guid>
		<description><![CDATA[Mandy; an executive at Microsoft, is looking to potentially recruit the services of a business consulting company.  She remembers that her long-time friend and contemporary in Chicago had previously recruited a particular consulting company for similar purposes.  Mandy calls her friend in Chicago to inquire about her experience.  
In speaking with her [...]]]></description>
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		<title>APPLE VERSUS MICROSOFT: 3 CRITICAL QUALITIES OF A SUCCESSFUL BRAND</title>
		<link>http://www.stickyboomerang.com/2007/09/30/apple-versus-microsoft-3-critical-qualities-of-a-successful-brand/</link>
		<comments>http://www.stickyboomerang.com/2007/09/30/apple-versus-microsoft-3-critical-qualities-of-a-successful-brand/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 01:42:29 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Army]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=264</guid>
		<description><![CDATA[Every successful brand exhibits 3 critial qualities&#8230; direction, breadth and depth.
DIRECTION
Consumers tend to jump on bandwagons of successful brands heading up, and tend to leap off of failing brands heading down.  What direction is your brand headed?
BREADTH
Coke Cola is the world&#8217;s &#8220;broadest&#8221; product brand, and McDonald&#8217;s and the United States Army are the two [...]]]></description>
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