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	<title>The Sticky Boomerang &#187; sales</title>
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	<link>http://www.stickyboomerang.com</link>
	<description>LOUD! Creative thoughts on marketing, business, technology &#38; design</description>
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		<title>KEEP IT CASUAL AND SEE CLIENTS FLOCK TO YOU</title>
		<link>http://www.stickyboomerang.com/2008/05/07/keep-it-casual-and-see-clients-flock-to-you/</link>
		<comments>http://www.stickyboomerang.com/2008/05/07/keep-it-casual-and-see-clients-flock-to-you/#comments</comments>
		<pubDate>Wed, 07 May 2008 23:21:56 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=58</guid>
		<description><![CDATA[Listed below is in article I received in my AdAgeDaily newsletter.  This article is written by Troy Dunn, President and Creative Director of a major ad agency based in Tampa, Florida.  I thought you&#8217;d enjoy it.
Traditional networking is a bit out of my comfort zone. As a business owner, I know that networking [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE BEST SALES &amp; MARKETING PHRASE EVER</title>
		<link>http://www.stickyboomerang.com/2008/01/03/the-best-sales-marketing-phrase-ever/</link>
		<comments>http://www.stickyboomerang.com/2008/01/03/the-best-sales-marketing-phrase-ever/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 00:01:24 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=124</guid>
		<description><![CDATA[The best sales and marketing phrase of the 20th and 21st century is without a doubt&#8230; &#8220;Would you like fries with that?&#8221;  
Your best prospects are your existing clients.  These are the people that already trust and appreciate you, and what you have to offer.
Create opportunities to sell additional services and products that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HAPPY NEW YEAR FROM LOUD! CREATIVE</title>
		<link>http://www.stickyboomerang.com/2007/12/31/happy-new-year-from-loud-creative/</link>
		<comments>http://www.stickyboomerang.com/2007/12/31/happy-new-year-from-loud-creative/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 00:05:41 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[LOUD! Creative]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brian Tracy]]></category>
		<category><![CDATA[Dale Carnegie]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[Jerry Porras]]></category>
		<category><![CDATA[Jim Collins]]></category>
		<category><![CDATA[Keith Ferrazzi]]></category>
		<category><![CDATA[Malcom Gladwell]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[Patrick Lencioni]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Zig Ziglar]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=132</guid>
		<description><![CDATA[First, I want to wish each and every client and reader a Happy New Year.  I sincerely hope that 2008 proves to be the best and most prosperous year ever for you, your families and your businesses.  I am grateful for your friendships.
For me, 2007 has been a journey filled with growing and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DO YOU REALLY KNOW WHAT YOU&#8217;RE SELLING?</title>
		<link>http://www.stickyboomerang.com/2007/11/14/do-you-really-know-what-youre-selling/</link>
		<comments>http://www.stickyboomerang.com/2007/11/14/do-you-really-know-what-youre-selling/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 00:34:54 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sam Walton]]></category>
		<category><![CDATA[Starbuck's]]></category>
		<category><![CDATA[Wal Mart]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=188</guid>
		<description><![CDATA[What are you really selling? People in the fast food business used to think they were selling food… then they realized they were really selling an &#8220;experience.&#8221;  Does Starbuck&#8217;s sell &#8220;coffee&#8221; or &#8220;community?&#8221;
Most companies think their clients are buying expertise.  Here&#8217;s a tip: Your expertise is assumed… but your client (customer, prospect, guest, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE BLACK HOLE PHENOMENOM</title>
		<link>http://www.stickyboomerang.com/2007/10/22/the-black-hole-phenomenom/</link>
		<comments>http://www.stickyboomerang.com/2007/10/22/the-black-hole-phenomenom/#comments</comments>
		<pubDate>Tue, 23 Oct 2007 00:44:58 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Black Hole]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=209</guid>
		<description><![CDATA[For years… physicists have discussed an important phenomon&#8230; the &#8220;gravitationally completely collapsed object.&#8221;  Then, a creative physicist, devised a better name for it… he called it… a “Black Hole.” Suddenly the world was interested.
Your words matter. One word or metaphor can quickly define your concept and uniqueness, and make your concept compelling.
If you are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE YOUR SERVICES EASY TO BUY</title>
		<link>http://www.stickyboomerang.com/2007/10/15/make-your-services-easy-to-buy/</link>
		<comments>http://www.stickyboomerang.com/2007/10/15/make-your-services-easy-to-buy/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 00:52:17 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=225</guid>
		<description><![CDATA[Think how often you&#8217;ve been virtually sold on something, but chose not to purchase because it was too difficult to buy.  The sales person offered all kinds of options, or made you worry about the value of an extended warranty, or offered complicated financing packages that you could not intelligently choose among.
Now think of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FORTUNE 500 COMPANIES ARE TYPICALLY NOT AS LARGE AS THEY APPEAR</title>
		<link>http://www.stickyboomerang.com/2007/10/07/fortune-500-companies-are-typically-not-as-large-as-they-appear/</link>
		<comments>http://www.stickyboomerang.com/2007/10/07/fortune-500-companies-are-typically-not-as-large-as-they-appear/#comments</comments>
		<pubDate>Mon, 08 Oct 2007 01:29:19 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=240</guid>
		<description><![CDATA[I can cite more than one instance in which one of my business development staff had celebrated their big meeting with that large &#8220;trophycase-worthy&#8221; prospective corporate client.  &#8220;Finally!&#8221; they gasped.  Their mouths watered at the sheer prospect of landing this huge new client with buldging budgets and liberal spending policies.  Their years [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SELL BETTER BY SELLING FASTER</title>
		<link>http://www.stickyboomerang.com/2007/09/30/sell-better-by-selling-faster/</link>
		<comments>http://www.stickyboomerang.com/2007/09/30/sell-better-by-selling-faster/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 01:40:53 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Elmore Leonard]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.stickyboomerang.com/?p=261</guid>
		<description><![CDATA[When selling your company’s products or services to your prospects, tell them quickly in a way that stops them, engages them with the necessary information, and nothing more. Skip the fluff, filler and balderdash, and tell them succinctly what they need to hear.
Learn from crime novelist, Elmore Leonard, author of Get Shorty. Asked why his [...]]]></description>
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		<slash:comments>0</slash:comments>
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