DO YOU REALLY KNOW WHAT YOU’RE SELLING?
Tags: Business, sales, Sam Walton, Starbuck's, Wal Mart
What are you really selling? People in the fast food business used to think they were selling food… then they realized they were really selling an “experience.” Does Starbuck’s sell “coffee” or “community?”
Most companies think their clients are buying expertise. Here’s a tip: Your expertise is assumed… but your client (customer, prospect, guest, patron, patient, student, church member, etc.) will evaluate your service by the quality of relationship they have with you, your team and your business. This is where so many businesses and organizations fail… right here!
Sam Walton once said… “Hit’em where they ain’t!” Service businesses are first and foremost about relationships. Winning is a matter of feelings… and feelings are about personalities. Be professional, but more importantly… be PERSONABLE.
What are you really selling? Relationships.