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	<title>The Sticky Boomerang &#187; Sam Walton</title>
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		<title>DO YOU REALLY KNOW WHAT YOU&#8217;RE SELLING?</title>
		<link>http://www.stickyboomerang.com/2007/11/14/do-you-really-know-what-youre-selling/</link>
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		<pubDate>Thu, 15 Nov 2007 00:34:54 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sam Walton]]></category>
		<category><![CDATA[Starbuck's]]></category>
		<category><![CDATA[Wal Mart]]></category>

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		<description><![CDATA[What are you really selling? People in the fast food business used to think they were selling food… then they realized they were really selling an &#8220;experience.&#8221;  Does Starbuck&#8217;s sell &#8220;coffee&#8221; or &#8220;community?&#8221;
Most companies think their clients are buying expertise.  Here&#8217;s a tip: Your expertise is assumed… but your client (customer, prospect, guest, [...]]]></description>
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