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	<title>The Sticky Boomerang &#187; Wolfgang Puck</title>
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		<title>WHEN MARKETING&#8230; MAKE THE INVISIBLE, VISIBLE!</title>
		<link>http://www.stickyboomerang.com/2011/03/25/when-marketing-make-the-invisible-visible/</link>
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		<pubDate>Fri, 25 Mar 2011 11:00:59 +0000</pubDate>
		<dc:creator>Brian Webb</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Charles Schwab]]></category>
		<category><![CDATA[Colonel Sanders]]></category>
		<category><![CDATA[Dave Thomas]]></category>
		<category><![CDATA[Henry Block]]></category>
		<category><![CDATA[Joel Hyatt]]></category>
		<category><![CDATA[Wolfgang Puck]]></category>

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Potential buyers are hesitant to consider products and services that they cannot see, so they emphasize what they CAN see.  As a result&#8230; visual symbols of a service become important.
Many services recognize this principle&#8230; that services are simply relationships amongst people.  Visualize the following business leaders that focus on the person behind it. [...]]]></description>
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